Law Firm Marketing: How a Bald Move Can Help You Stand Out From the Crowd

Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- has become known as the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but also on a whole host of other sites, even showing up on the website of a major communications firm in the United Kingdom. With the amount of widespread positive attention he’s receiving, it seems clear that his creative advertising effort was a complete success.

Innovative Law Firm Marketing: Standing Out From Your Competitors

Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to get you a fast divorce or a big cash settlement during every commercial break. Because there is so much legal advertising going on, it can be very difficult to get potential clients to sit up and take notice.

Lawyers have a special challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a cool new beverage, lawyer’s aren’t selling a lifestyle. Many of the lawyers who advertise offer aid to people who usually will become interested in their services only when something has gone wrong, and for everyone else, their ads will blend into the background.

Even when someone is seeking a lawyer, clients are going to have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise made by countless others, often all standing in front of the same stock set of law books in the generic law office so popular in legal ads.

Not so for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull YOUR Hair out!” Below that is a big shot of the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”

What Makes The Bald Lawyer Ad Work

The Bald Lawyer ad works and stands out from other law firm marketing because it is different. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by allowing the attorney to poke fun at himself… yet it does this without undermining the law or the legal profession.

The billboard also stands out because it attracts attention and because it gives the reader a memorable image. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming easy to remember.

Clients who see the bald lawyer ad will take more notice of it- even if just for a few seconds out of curiosity- than they would just another lawyer ad. This can translate into the ad staying in their minds, consciously or subconsciously. In turn, when they need a lawyer, they may just be tempted to visit the website they remember from the billboard where the client can learn about the services the bald lawyer offers.

Creating Your Own Innovative Ad

Other attorneys who wish to take their law firm marketing efforts to the next level can take a page out of the bald lawyer’s book. The ad is an important reminder that innovation is key in successful legal marketing, and that by offering clients some way to distinguish you from your competitors (preferably a memorable way), you can stand out from the rest.

When crafting your own marketing campaign, think of what makes you different. What aspects of your law practice management or law firm help you to stand out from the crowd and add value to your clients? If you can identify something that sets you apart and you can present that something in a new and creative way, your law firm marketing campaign is sure to be a great success.

Guide to Finding the Best Law Firm for Your Business

A law firm is a simple business entity formed by one or more lawyers, who look after the interest of their clients together. Lawyers in these firms can also allow other lawyers to work with them, who are called associates. In a law firm, all the partners not only share the profits and loss incurred, but also the risks associated with running the firm. It functions similar any other company, however in most companies lawyers cannot raise money through IPO’s, which is why conflicts of interest is often not there in this type of business.

How to choose a law form for your business?

For any business, finding the right law firm to handle all their legal issues and get better legal advice is very important. The following guide will help businesses to choose the best law firm for their legal issues.

a. Factors to look for in a law firm:

The first and foremost factor that should be taken in to consideration is to find a firm that has experience in working with businesses similar to the client’s business and understand the nature of the business. Also, they should be able to offer legal advice and explanations in simple, plain language, and not in legal terms. For start-up businesses, small firms are the best option because they charge less and value them more as a client. All solicitors working in the firm should have a practicing certificate issued by the law society, which the professional body for law solicitors. A qualified firm means, it is verified by the law society and so can offer better legal advice.

b. Searching law firms for your business:

The first place to look for a law firm is the law society. The law society can put individuals in touch with solicitors in the particular specialization or particular area, and also arrange for a free consultation. Other people to ask for recommendations include friends, people from similar businesses, accountants, bank managers, and local chamber of commerce.

c. Arranging a meeting with solicitors:

It is always advisable to see a number of solicitors and have a face to face meeting before selecting one. Questioning the solicitor, what they know about your business and its sector, will help enable you to make a decision on whether to choose them or not. Most solicitors charge fee on a per hour basis, so check out how much your solicitors charge. You should try and make them agree a fixed spending fee, so that you don’t spend above your budget limits. To this end, it is advisable to get quotes from solicitors before proceeding. Above all, see what other services the solicitors can offer you for the better growth of your business, and take advantage of the situation.

Conclusion:

The legal market is very big which makes choosing the right law firm for your business a difficult task. A detailed research and a clear idea of what you are looking for in a firm will help you make the right decision and growth of your business.

Qualities of an Exceptional Personal Injury Law Firm

If you are involved in an accident whose occurrence was due to failure of another party to take reasonable care, the first step that you should take is to hire a personal injury lawyer. This will help you get compensation for the physical, mental, and emotional injuries you suffer due to the accident. However, for this to be possible, you will need to hire an exceptional attorney with all the relevant skills, experience, and knowledge to take on your case. Unfortunately, you cannot find such lawyers in any other law firm. They are only available in distinguished personal injury law firms. There are many law firms specializing in personal injury law. Nevertheless, there are those that stand out from the rest because they possess certain qualities, which makes it easy for them to win cases. These qualities include:

Qualified Staff

One important quality of an exceptional personal injury law firm is that its staff is qualified. Their staff should be knowledgeable on matters pertaining to this branch of law and have all the relevant skills and experience to see them through all injury lawsuits, specifically yours.

Capable of dealing with insurance firms

Most insurance firms do not like meeting claims. They will do everything possible to avoid compensating you for your injuries. An exceptional firm should have massive experience in handling representatives of insurance firms. The attorneys of such firms should be able to negotiating with the insurance company’s representatives so that they can reach an amicable solution and fair settlement or compensation for your injuries.

System of payment of contingency fees

A good law firm that specializes in this field understands that sometimes you might depend on the damages or settlement to pay their fees. Nevertheless, you are liable by law to pay for basic expenses. A good law firm however, will not force you to pay for the expenses until you recover a good amount or fair value of damages entitled to you. From there you can pay them. This is the ‘no verdict no fee’ or ‘no recovery, no fee’ or ‘no settlement, no fee’ type of system.

Specialization

To get an exceptional firm to handle your case, you must choose that which specialize in personal injury law. If finding such a firm is difficult, this is almost impossible, look for the firm with a personal injury law department. Such firms have all a lot of experience to help them deal with personal injury cases and have probably handled a variety of cases related to personal injury, as they are never the same.

Other specialization

Apart from the firm’s lawyers having good knowledge in the field, they should also have reasonable experience in litigation. They should have the necessary skills to carry out important motions. In addition, they should be skilled in paperwork, which the court and the insurance companies expect in civil cases and in insurance claims.

Use other professionals

The firm should be able to hire and retain the services of other professionals. To have all the necessary information to help them win the case, they will need the information that the government agencies have. This means they will need to hire private investigators to collect information as to the cause of the accident, the negligent party, and to protect evidence, which could solidify and protect your case.