Best Law Firms – What Are They?

People have always wanted to consult the best law firms for solving their legal problems. However, it is not easy to find one that can guarantee a solution for all the legal problems a person has to face. There are a select few which have the experience and the expertise of handling a wide array of cases. Most of them that are present in the market usually provide solutions for a few types of cases only. They do not have the lawyers or the support staff that is needed to handle many types of cases.

The legal problems of a person can range from personal injury claims to criminal charges and drug offenses. Not all firms have the expertise in handling all these cases. Only the best law firms have the resources available to them to take up all these cases. There are many things that add up to make a law firm the best in the business. These things include:

  • Level of experience and expertise of its lawyers
  • Number of famous lawyers present in its ranks
  • Types of cases it can handle
  • The competence of the support staff that works alongside the lawyers

One that has all the above mentioned credentials will soon become one of the top firms in the business. However, it is not very easy to become a renowned firm. It has to make many improvements in its structure to come up to the level of the big firms. These improvements are going to dictate if a firm is going to become a good law firm in the future or not.

The presence of a nice mixture of youth and experience is always good for a company and the same is true for a law firm too. Young lawyers need to be trained so that they become the champions of the future. There is no better way to train the young lawyers then to give them the chance to work alongside famous lawyers. This way the young lawyers are going to gain experience and are going to add to the potency of the firm.

Another way to enhance its portfolio is by increasing the number of services it provides to its clients. People like to consult a law firm that has a solution for each of his problems. Therefore the best firms are always ready to increase the scope of their services. Any new law firm should do the same and keep on increasing its network of lawyers. The international appeal is also necessary, one or two high profile cases can change the reputation of the firm. In order to increase global acceptance a law firm must continue to hire lawyers present in other countries of the world. This way the firm would be able handle the cases from abroad as well. For a law firm to rise up to the top it is necessary that its members work very hard to earn the top position.

Know more about the Best Law Firms in the country

A Comprehensive Law Firm Search

In a civilize society like ours, one of the major factors that dictates how an individual should act and perform his dealings is what we call law. This set of principles and rules aims to maintain justice, peace and order, equality and wellbeing of the people.

However, there are various and untoward circumstances wherein some ill-mannered citizens tend to defy the laws and practically cause harm or damages to others. These are the instances wherein the affected victims greatly need the help and support of a respectable law firm that has the capacity to advocate their causes and ensure that justice will be served to them.

But the real problem is that most legal assistance seekers are having a hard time searching for the law firm that houses the most credible lawyers to provide the best legal services. Among the numerous law companies, one may think that all of them have the capability of dealing with his particular legal concern; but it is not.

In order to hire the right lawyer for your case, you should have a comprehensive look on these law firms’ background and specialization.

Field of Specialization

Law firms, may be categorized according to their area of expertise. Although lawyers are expected to have an understanding of all the aspects of law, you should not assume that they perform well in those fields.

A law firm may focus on several fields. These include civil law, business law, international law, real estate, labor law, social security, women’s rights, family law and personal injury among others. Thus, you must precisely choose the right firm that suits your needs.

For example, if you have suffered an injury from a car accident, a law firm that specializes in employment law should not be an option. It would be necessary for you to hire a personal injury lawyer who has the background in handling car accident claims. Hiring his services will give you a much higher possibility of having a positive case result.

Background Check

The law firm’s expertise in a particular field is not the only guarantee that they perform well in handling their clients’ cases. You should also look into their backgrounds. In many situations, successful case verdicts have been handled by those legal companies that have already maintained a good reputation in the legal business.

A law firm’s long history may be very important. Like what many people say, experience will make one better.

Another thing that you can rely on is the law firms’ vast network of connections. Having numerous associations with other legal companies and organization can be an indication that they are well respected by their colleagues. This means greater credibility for them.

The most important factor to determine in a law firm is their record of winning cases. Before you hire their services, examine their list of verdicts and settlements. It would also be better if you would spend some time to talk to their former clients if they are contented with the law firm’s manner of managing their cases. The information that you will gather from these people may also help you to finalize your decision.

Varying Video for Effective Law Firm Web Marketing

Video is becoming increasingly important to law firm web marketing. Website and YouTube video can help law firms with website stickiness, improve professionalism, optimize their law firm SEO and leverage social media marketing to carry their message to both their existing clients and prospective clients. Let’s consider a few YouTube statistics. YouTube, owned by Google since 2006, boasts some truly amazing metrics. For example, as of this writing, YouTube’s website states that it attracts over 800 billion unique users visits each month and over 3 billion hours of video are watched each month. 72 hours of video are uploaded to YouTube every minute, and in 2011 YouTube had more than 1 trillion views or around 140 views for every person on Earth. Clearly web video is attracting and retaining a large following.

How can you optimize your law firm marketing content for YouTube? Strength is represented in numbers and variety. Once you have created a page (or space) on your law firm website, you should also create a YouTube channel. Optimize your channel for your target prospects and make sure your description and tags incorporate the long tail keywords germane to your target audience. Leverage your law firm logo and branding to make your YouTube channel look professional and current. Then, populate both your channel and your law firm website with compelling content across multiple video mediums. For example, you can use PowerPoint Vlogs, talking head recordings (using video from your own laptop), Skype recorded videos, professionally shot and edited videos and recorded webinars. There are pros and cons with each of these videos relating to your law firm web marketing.

  • PowerPoint Vlogs:These are fast and easy to create and post. You will achieve better results if your slide deck has been created by a graphic artist. Vlogs are typically a more casual type of video, and can be used to rapidly convey changes in a specific industry.
  • Recorded Webinars: Webinars can be recorded and posted to your law firm website or YouTube. Shorter is usually better, as patience can wear thin for even an interesting, albeit lengthy webinar recording. Webinars offer the advantage of looking and sounding “professional”, though quality can vary based on the vagaries of the internet throughput and recording devices used on the day of the webinar.
  • Talking Head Recordings:Quality varies on the recording device used and the professionalism and experience of the speaker. For example, using a built in high def camera can work well with some laptops, I usually suggest multiple practice sessions across several devices, to compare and contrast the resulting video. Make sure your background looks professional, an office background, if not cluttered, often looks best. You can also record in an empty courtroom, or on a quiet weekend, in front of a court house. This can be done with a computer or other digital recording device.
  • Skype Recorded Videos:Skype interviews are often easier for the speaker because they are responding to “interview” questions and don’t need to be as rehearsed when compared to Vlogs or talking head videos. Interviewers can utilize on camera or off camera (split screen) technologies. Skype does not offer recording capabilities, a third party software solution must be used.
  • Professional Videographer Videos:There are two types of these videos, those which feature or include live speakers, and those which use photos or images which convey your value proposition. The former might include a message from the managing partner or other attorneys, the latter might include images of your offices and other related law firm materials, or images pertaining to your target market.

Once you’ve added videos to your YouTube channel and website, leverage these for your social media marketing campaigns. Post, Tweet, Pin, Like, Link, Blog and Vlog your content. Push your video out to your market using LinkedIn, Facebook, Tiwtter, Google, YouTube, Pinterest, Blogs, etc. Make sure your website links and call to action are prominently noted on both your channel and each video. Vary your video and vary your content for optimum efficacy. Educational videos typically work best. One of the fastest growing areas of YouTube relates to “How To” videos. Whether you’re discussing how to how to aggressively defend lawsuits, how to mitigate liability or how to ensure driver safety, video is a great way to reach your target markets.

Remember, all of your content does not need to specifically relate to law, as long as it is professional and interesting and results in quality traffic and interaction with your target market. Note that your content will vary drastically based on your practice. For example, attorneys specializing in family law will have a different approach, look and feel than those practicing corporate litigation. Your video content should “speak” to the audience you are targeting. And when in doubt, you can create your own informal focus group, sending your video links to trusted clients, friends and colleagues for their candid feedback. If your law firm has yet to begin your video law firm web marketing initiative, there is no time like the present. If you have already begun, remember to vary your video, your content and your web marketing distribution for optimum results.