Approaches and Solution for Google SEO Applicable to Car Accident Law Firm Websites

Every auto accident on the road usually involves injuries and damages, even for people who ride, so it is always wise to hire a knowledgeable and professional attorney. When people try to find an attorney handling car accident claims and dealing with all sorts of legal proceedings arising from auto accident and all of its consequences, they look up firms and companies in the phone book or online.

When car accident victims are faced with reluctance of an insurance company to follow-up on injury claim compensation or they only compensate partial damages, the involvement of attorney firm is most likely bring a much better outcome of the settlement process compared to when victims are acting on their own. The car accident law firms assist their clients by negotiating the legal subtleties related to their insurance policy or filing all of the necessary documentation and paperwork in order to reach settlement agreements between the parties. Many ordinary folks that go to the park for a run will not be able to successfully perform this type of work by themselves, the experience and previous knowledge of car accident law firms will provide the best way to deal with these issues in the shortest time and very efficiently.

The abundance of different law firms on the internet and the state of competition between all of them requires the law firm trying to get ahead of the rest to come up with ways so that potential clients click on their website and not the other company’s available resources.
Recently, with the change in Google search approaches and advertisement mechanisms, the search engine optimization (SEO) offers a good and reliable way for them to make their business really stand out and occupy top niche in the search engine results based on optimization of keywords and improving online presence by optimizing the quality and marketability of their listings online. Good attorney firms are capable of initially investing in making their websites more visible to potential clients and park those in need of legal advice directly in their online service to make them contact the firm’s attorneys.

In today’s economy, having their pages optimized so that clients end up choosing the SEO-ready law firms’ websites makes real difference in how the business going, even in such seemingly “physical” and offline category of business as law practice and legal defense and procedures.

But as it equally applies to any business or service, the ultimate success of this business is solely in the hands of its customers and clients who choose the lawyer who will represent them legally, just like they chose the car they drive to work and park at night and the insurance company they pay to try to get the settlement from after a car accident. Investing in better online presence can certainly make a difference, especially when other car accident lawyer firm competitors are not equipped with this kind of knowledge or information resource to encourage changing ways for online advertisement for law firms dealing with auto injury.

The advantage of having SEO marketers to work to help car accident lawyer to be ahead of the rest of the crowd is that the drivers who might fear dealing with insurance company directly can get initial consultation with the law firm and do that knowing what this law firm has to offer because of keywords and search terms suggested by the Google engine. Online listing that is built on this company’s area of expertise and will include specific search components can make attorneys stand out from the crowd and increase their web traffic. Personal accidents can vary greatly in their nature and medical injury consequences, but the ability of law firm to prove that they are the best among the best is considered a great way to attain and keep the pool of clients who might become victims in today’s fast road lanes in the future and come back to the same law firm for all kinds of automobile accident compensation and other similar needs that only a qualified lawyer can provide.

Online Law Firm Marketing: Are Attorneys Complying With ABA Ethical Rules?

Law is a profession ripe with tradition. This profession is one of the few self-regulating professions and is governed by a myriad of professional rules, ethical opinions, and applicable common law. It is well-known that, historically, the law itself has slothfully adjusted to incorporate technological advances within its parameters. This is true regarding the ethical rules of professional conduct. Yet, as more and more legal professionals are now turning to the internet to market their practice through legal websites, blogs, and other social media outlets, there will become an increased need for further regulation regarding ethical advertising on the internet.

The American Bar Association (“ABA”) has draft model ethical rules for states to adopt and lawyers to follow. Today, these rules are called the Model Rules of Professional Conduct (the “Rules”) and were adopted by the ABA’s House of Delegates in 1983. These Rules were modified from the Model Code of Professional Responsibility. Additionally, the precursor to both was actually the 1908 Canons or Professional Ethics.

As noted, the Rules are not actually binding on an attorney until their state has either adopted them or some other related professional rules. Presently, all states except for California have adopted the ABA’s Rules at least in part. Most of the states have adopted the ABA’s Rules in full with slight modifications or additions to them. Other states, like New York, have adopted the ABA’s Rules but included somewhat substantial modifications.

The Rules and each state’s compilations do include provisions related to advertising and solicitation. Depending on the state, the distinction between each of these terms could be minimal or significant. Generally, “advertising” refers to any public or private communication made by or on behalf of a lawyer or law firm about the services available for the primary purpose of which is for retention of the lawyer or law firm’s services. In contrast, “solicitation” is a form of advertising, but more specifically is initiated by or for the lawyer or law firm and is directed to or targeted at a specific group of persons, family or friends, or legal representatives for the primary purpose of which is also for retention of the lawyer or law firm’s services.

Even though the Rules do address advertising and solicitation to the internet, they are unsurprisingly lacking. These gaps are somewhat filled by ethical opinions or case law. But this generally means that an attorney has already gone through the litigation process and, unfortunately, likely been subjected to discipline.

However, the Rules do provide a fairly strong foundation for an attorney or law firm read over. Even if your state’s professional rules do not adequately present internet marketing provisions, you may still consult the ABA’s Rules for guidance.

Within the Rules, the primary place to look is Rule 7. This rule pertains to “Information About Legal Services” and houses the majority of the applicable rules to internet marketing for attorneys. Duly note, that there still will be other provisions scattered throughout the Rules which apply to marketing. This is just the most applicable concentration of provisions an attorney should consult first before looking for those ancillary sections elsewhere.

Rule 7.1 is the first and more overarching provision an attorney should be concerned with. This section is entitled “Communications Concerning a Lawyer’s Services” and prohibits a lawyer from making “false or misleading communication about the lawyer or the lawyer’s services. A “false or misleading” communication is further defined in the rule and Comments as one that “contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.” Most pertinently, Comment 1 expressly states that Rule 7.1 does apply to a lawyer or law firm’s website, blog, or other advertising because it states that this provision “governs all communications about a lawyer’s services, including advertising permitted by Rule 7.2.”

Under Rule 7.2, which is entitled broadly as “Advertising,” allows attorneys to advertise “through written, recorded, or electronic communication.” Comment 3 confirms that “electronic media, such as the Internet, can be an important source of information about legal services.” Thus, this only solidifies the fact that 7.2 and, therefore 7.1, apply to internet legal marketing.

In addition, Comment 2 for Rule 7.2 provides further information regarding what can actually be included in these advertisements; for our purposes, websites and blogs. It permits the following: Information concerning a lawyer’s name or law firm, address, and telephone number; the kinds of services the lawyer will undertake; the basis on which the lawyer’s fees are determined, including pricing for specific services and payment or credit arrangements; a lawyer’s foreign language ability; name of references; and a catch-all for all other information that might invite the attention of those seeking legal assistance.

However, there is a caveat! First, your state may actually have additional requirements. For instance, New York only permits foreign language ability if “fluent” and not just as for a general ability. Therefore, you might be complying with the persuasive ABA Rule, but in violation with the mandatory state rule (in this case, New York). Second, this Comment is also misleading. Sub(c) under Rule 7.2 actually requires that a communication–such as an advertisement which we now know includes an attorney or law firm’s website–to contain the name and office address of at least one lawyer of the firm or the actual firm itself.

Rule 7.3 is entitled “Direct Contact with Prospective Clients” and deals more so with solicitation–as opposed to advertising–to prospective clients. But, if the attorney or law firm has a mailing list or sends out a newsletter via e-mail, this rule can also be applicable to past clients are well! The rule prohibits in-person and live telephone calls to prospective clients, which includes “real-time electronic contact[s],” that involving advertising an attorney’s services in hopes or retention. Further, this rule requires that every e-mail sent must include “Advertising Material” at the beginning and end of the transmission. Moreover, this rule provides an exception for family, close friends, or past clients,

That is, unless another exception applies. Rule 7.3 still prohibits a lawyer from sending, for example an e-mail newsletter, to another person if that person has either 1) “made it known” they do not want to be solicited or if the communication 2) contains “coercion, duress or harassment.” Meaning, if a past client tells you they want to be unsubscribed from an e-mail mailing list, and you fail to do so, you will be in violation of this rule just as much as if you directly communicated with a prospective client!

Additionally, you may be able to extrapolate this rule to other aspects of social media. There is a seasonable argument that an attorney who directly sends a Facebook Friend message or “Friend Request” to the prospective client hoping for them to “Like” the attorney’s professional page might constitute a violation of this rule. Even if it does not generally violate this rule, if the prospective client rejects the first request and the attorney sends a second “Friend Request,” is the attorney now in violation of this rule? Arguably it would appear so!

Finally, the last rule that really applies directly to internet marketing such as attorney websites and blogs is Rule 7.5; “Firm Names and Letterheads.” Even though it does not appear that this rule applies, looking at the Comments clearly shows that it does. Specifically, Comment 1 directly remarks that firm names include website addresses. Further, it refers back to Rule 7.1 and reminds us that website addresses cannot be false or misleading. In effect, this means that an attorney or law firm cannot make their domain name “http://www.WinEveryTime.com” or something of that effect.

Yet, the Comments do permit trade names in a website address such as the example “Springfield Legal Clinic.” But duly note, the United States Supreme Court has ruled that state legislation may prohibit the use of trade names in professional practices if they deem fit. So this is another state-specific area for the attorney or law firm to review.

In conclusion, even though law has typically lagged behind in adopting such advancements like technology, there are still ample provisions in the ABA Rules to guide an attorney or law firm to comply with internet marketing. More and more legal professions will branch out on the internet, which will create a greater need for more ethical regulation. Yet for now, with the ABA Rules as a guidepost, a profession should understand their obligations in creating, managing, and promotion their legal practice on the internet through websites and blogs.

How to Choose a Personal Injury Law Firm

There are many cases when an individual or their loved ones are involved in an accident and they will desire to get compensation for that incident. However, it is not often that the compensation is correct or as what may be wanted. This is when a victim may contact a law firm or a lawyer, so that they can negotiate on their client’s behalf to get the most positive result. The first thing that is needed is to search for the best lawyers in the victim’s area that suits their requirements.

There are many cases when the victim feels that the compensation given is unfair and it is not always easy for somebody to juggle with law points and aspects. A victim needs the guidance of an expert at every step during the legal fight and this can be accomplished only through consulting the right law firm or lawyers. There are firms who are experts at scrutinizing the damages or injuries that occurred due to the negligence of a third party. Lawyers can be the best way to assess the conditions of a case legally and to help value the maximum compensation available within a case.

These law firms should be experienced in getting the maximum compensation for any injury case regardless of the type of incident. There are many cases when even the insurance company does not show any interest in helping the victim. This is the right time to contact a law firm to get the best outcomes. These firms should be expert lawyers or attorneys and they may even try new methods to assist their clients. These firms have expert injury lawyers that may be very helpful to a case.

These law firms should be professional and provide good services to their clients. It should be assured that whenever an individual consult these firms with a situation and they should suggest the best solution and advice for an individual case. These firms may take care of everything and they do not have to consult other offices for meetings or inquiries.

If an injury in an accident is due to negligence of the opposite party or due to a faulty product, there are four things that the victim should remember:
– That the individual is allowed to claim compensation from the opposite party.
– The opponent party would be liable for an injury because of negligence.
– The opposite party has breached its responsibility towards the safety and well-being of other citizens.
– The negligence of the opposite party is the only reason for an injury

The law firms should have the experience to prove any negligence from the opposing party to ensure that their client gets compensation. The compensation can include the damages caused during the incident, the costs of any medication and expenses occurred in the hospitals. The victim needs to give complete details to these firms so that they can get their client the right compensation from the case.

Overall, it is important that the victim choose an experienced law firm specialized in personal injury claims, so the victim can get the right advice on how to approach a claim and win the right amount of compensation if it is due.